OPINION / BRAND JOURNAL
Coffee, with commentary.
There is only so much room on a coffee mug. That is a useful creative rule: make the joke readable before the first refill.
For this collection, we paired a short political jab with a clear navy-and-red layout. The design needs to work on a curved surface, with the handle interrupting the view.
Our ambition is simple: a mug you can use, a joke you can read, and an opinion that does not need a paragraph of explanation.